As the lead brand writer, I embarked on extensive investigative research into the overall big data landscape as well as performing the in-depth personal interviews with key Confluent stakeholders (including CEO, CMO, and CTO) that revealed the core tenets of the Confluent brand. I compiled that research and crucial brand insights into a presentation that was shared widely within the company. Additionally, I developed a messaging framework to take this identity to the world while providing Confluent with a solid brand foundation to grow their business.
WHO IS CONFLUENT?
Confluent offers a streaming platform based on Apache Kafka, one of the largest open source software projects in the world. Apache Kafka, an open source technology created by the founders of Confluent, acts as a real-time, fault tolerant, highly scalable streaming platform. It is widely adopted for use cases ranging from collecting user activity data, logs, application metrics, stock ticker data, and device instrumentation. It’s key strength is its ability to make high volume data available as a real-time stream for consumption in systems with very different requirements—from batch systems like Hadoop, to realtime systems that require low-latency access, to stream processing engines that transform the data streams as it arrives. This infrastructure lets you build around a single central nervous system transmitting messages to all the different systems and applications within your company.