As a writer and brand researcher, I performed extensive interviews of key Flipboard personnel and leadership to help develop brand framework and messaging infrastructure for this legendary media property.
WHO IS FLIPBOARD?
Flipboard’s mission is to be the world’s most valuable curation platform for understanding our time and investing in yourself and others. On Flipboard, quality articles, videos, podcasts and products are curated everyday for millions of people around the world. It’s a platform that lets people spend time on their interests, develop deeper understandings, and share the best ideas with others through their own Flipboard Magazines. Flipboard brings together high-quality content, important points of view, and communities of enthusiasts to redefine the way content is discovered, distributed and monetized around the globe.