Director of Marketing

ROLE

Director of Marketing, Writer


FOR

San Francisco School of Digital Filmmaking


DATE

2008 – 2011


San Francisco School of Digital Filmmaking (SFSDF) is one of the nation’s leading film schools. With a proven curriculum in place and basic operational challenges addressed, SFSDF was ready to embark on an ambitious marketing campaign designed to raise awareness, strengthen reputation, and increase enrollment.

SFSDF needed someone with the experience to both develop and implement fresh marketing strategies within challenging parameters.


With start-up knowledge and experience in the film industry, I contributed immediately to the school’s overall branding and positioning, strategic business development, and core marketing DNA.


  • - Produced and directed a series of student interviews

  • - Wrote and directed a strategically designed, brand-awareness-building, short film

  • - Produced and directed an interview with filmmaker Jon Bowden

  • - Contributed to the development of new classes and many events

I interviewed director James Nguyen about his cult hit, BIRDEMIC.

Watch: https://vimeo.com/10617804

I produced and directed a series of student testimonials.

Watch: https://vimeo.com/channels/32226