Airwalk

Airwalk needed snappy and fun mini-bios for their athletes.

Just a few of the over a dozen athlete bios I wrote for the Airwalk team.

Description

Action sports was where all the, uh, “action” was in 2002. The X-Games were on fire, Tony Hawk had a video game and brash kid-athletes were hawking everything from soda to pogo-sticks. As one of the first brands of this industry, Airwalk had a strong legacy and big plans for the future. I wrote the athlete bios for the Airwalk skate, BMX, and snowboards teams as well as the skaters for the fledgling, ultra-premium skate brand Genetic.

These bios were the go-to materials for TV announcers for the X-Games and other competitions and were included in Airwalk marketing initiatives and press efforts.

Role

Copywriter

For

Airwalk

Date

2002