San Francisco Chronicle

This print ad ran in the SF Chronicle for a couple weeks and also appeared on a couple outdoor locations. The mp3 aired throughout the Bay Area. The TV spot was never produced.

This emotional TV spot works to elevate the SF Chronicle – make it more than simply a newspaper.

A fun radio spot that ran on regional radio for a couple weeks.

Description

After losing tons of money to Craigslist, the San Francisco Chronicle needed a jolt to their Classifieds section. I was brought in to think up some good ideas – and put them to words. I created print, online, TV, and a radio ad that promoted the Chronicle’s new offerings.

Role

Copywriter

For

San Francisco Chronicle

Date

2004

Type

Advertising