Cabela's

Cabela’s is the dominant force in all things hunting and fishing in the USA.

Nice kicks! I wrote this catalog copy.

Smile! High tech catalog copy for an “outdoorsy” audience.

The pinnacle of my career? Read up on this at-home Beef Jerky making kit.

Description

One of the world’s foremost outfitters was gearing up for several catalogue releases – and they needed help. I was brought in (literally, as I lived in Denver and HQ was in Nebraska. I lived in a hotel with my dog) to help write extensive catalog copy. From fishing waders and beef jerky making kits to high-end Canons, I wrote compelling copy for an estimated readership of over 1 million.

Role

Copywriter

For

Cabela’s

Date

2003

Type

Catalog Copy