Starz/Encore

This radio spot ran in Insight Digital Cable markets when area colleges began to welcome new students.

These door hangers went on thousand of student doors in many dorms.

The other side of the door hanger.

Description

Working with Insight Digital Cable, Starz! was rolling out a new service offering for college students. With the start of the school year, students were faced with many choices. We tried to make their cable TV choice an easy one. The approach I created was used on radio as well as in print in local publications and banners on campus. Additionally, I developed a door-hanger approach for marketing materials.

Role

Copywriter

For

Starz!

Date

2001