Optic Nerve

Description

The leader in home-grown eyewear, Colorado’s own Mountain Shades/Optic Nerve have stood up to the ocular-protection giants and maintained their focus on being one of the best sunglass companies in the country. Optic Nerve, the edgier sibling, came to my company for a brand assessment. I researched the competitive landscape and provided a detailed analysis of current and future opportunities for the company. Additionally, I wrote all the copy for the 2002 Mountain Shades dealer catalog.

Role

Copywriter, Creative Strategy

For

Optic Nerve

Date

2000