As the lead writer for a distinguished Silicon Valley branding firm, I developed a wide range of copy, content, and creative strategy for globally recognized brands, promising startups, and technology titans.
I worked with C-level executives to develop the foundational branding and messaging frameworks that moved the right needles and provided the solid conceptual grounding to make bold market moves.
Other responsibilities included: product/company naming, logo and design development, creative strategy review, presentations, and proofing.
Day-to-day, I collaborated with designers, strategists, account leads, brand managers, and more to deliver compelling, creative solutions to complex communication challenges.
Subject matter included:
- Wealth management
- Human Resources
- Machine learning
- Enterprise communications
- Big data