As copywriter, I was responsible for the review and evaluation of existing website content and the creation of new messaging copy reflecting an energized new brand identity. I collaborated with design team and client leaders to craft compelling copy that was welcoming, encouraging, and effective. A key part of these efforts were a series of interviews I performed in which I discussed the JumpstartMD program and results with existing customers, health practitioners, and company leadership.
I worked directly with CEO and company co-founder to determine the most effective way to tell the JumpstartMD story through art direction copy contributions, content strategy, and creative tone.
WHO IS JUMPSTARTMD?
Founded in 2007 by Stanford-trained physicians Dr. Conrad Lai and Dr. Sean Bourke, JumpstartMD was born out of concern for the serious effects that the obesity epidemic was having on the health of our communities. Backed by years of medical experience, they were convinced that they could make a positive change in traditional weight loss practices and improves the lives of millions through the development of personalized, physician-supervised programs focused on fresh, whole foods and sustainable lifestyle changes.
JumpstartMD has quickly grown into the most referred medically supervised weight loss program in Northern California. Directed by expert physicians, nutritionists, psychologists, and physical fitness professionals, our one-on-one, clinical approach to wellness is empowering patients with the personal knowledge to thrive and inspirational support to flourish. At JumpstartMD, we are transforming lives and changing the world of weight loss.